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Single-serving soufflé

August 11, 2009 by Anastasia M. Ashman

I’m on vacation/in post-TED Global recovery this August. Taking social networking easy as well, I posted a chocolate cake recipe on Facebook. You can whip up the quickie soufflé-like treat in a coffee mug with the help of a microwave.

The indulgent little formula emailed by my Sacramento sister comes from a world I haven’t lived in for years. Microwave cooking. White sugar and vegetable oil. It’s so mainstream retro — and a crowd pleaser.

The instant mug cake drew twenty times more reaction than an ultra-topical link to TED Fellow Evgeny Morozov’s explanation of the Russian state-sponsored censorship of a Georgian blogger which caused massive outages at Facebook and Twitter last week. Morozov, a Belorussian Internet scientist I met in Oxford, studies how the online world influences global affairs. He might have had better luck framing the issue this way: cyberwarfare trend = blocked access to future cake recipes.

Even so, the spontaneous manifestation of cupcake-community activism was cheering. Friends from Alaska to Florida, Malaysia to India to Germany engaged and collaborated. They experimented and shared results from pudding and “the perfect soufflé” to admitting a skimped-on-the-oil need “to compensate by eating it with some vanilla ice cream”. Others predicted child-friendliness or posted the instructions to their own walls.

Dog days of summer may not be the best time to come together to solve the world’s weighty problems but apparently it’s a good time to master soufflé-for-one.

Ever experience a heavy-to-soufflé moment that shifts your sync point?

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Posted in American culture, culture, friendship, society | Tagged activism, Alaska, Belorus, cake, censorship, chocolate, crowd pleasing, cyberattack, cyberwarfare, DDoS, Evgeny Morozov, Facebook, Florida, Georgia, Germany, global affairs, India, Internet, mainstream, Malaysia, microwave, retro, Russia, social networking, souffle, summer, sync point, TED Fellow, TED Global, Twitter | 3 Comments

3 Responses

  1. on August 11, 2009 at 3:46 pm Catherine Yigit

    No matter what happens in cyberspace, people gotta eat! And if it’s got chocolate in it, well it’ll win hands-down every time…
    My DH is very good at providing an alternate view of reality that can shift my viewpoint. It’s led me to think a little more before I get up on my soapbox.


  2. on August 12, 2009 at 4:27 am Monika

    there’s nothing that says americana sublimity as a quickie indulgent dessert — cooked in a microwave while the heat wave rages on outdoors.


  3. on August 14, 2009 at 9:37 am Anastasia M. Ashman

    Aw, some poor cake-starved soul searched this blog for the recipe! I’ll be merciful:

    4 tablespoons flour
    4 tablespoons sugar
    2 tablespoons cocoa
    1 egg
    3 tablespoons milk
    3 tablespoons oil
    3 tablespoons chocolate chips (optional)
    A small splash of vanilla extract
    1 large coffee mug (Microwave safe)

    Add dry ingredients to mug, and mix well.
    Add the egg and mix thoroughly.
    Pour in the milk and oil and mix well.
    Add the chocolate chips and vanilla extract, and mix again.
    Put mug in microwave and cook for 3 minutes at 1000 watts.
    The cake will rise over the top of the mug, but don’t be alarmed!
    Allow to cool a little, and tip out onto a plate if desired.



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